Batman is one of everyone’s favorite super heroes from comic books, cartoons, and the big screen. Just as his custom, Batmobile, and villains have changed over the course of various remakes, so has his logo. As designers, we always stress the importance of a recognizable brand and logo. It is interesting that as you watch the…Details
Did you know that the average YouTube user watched over 100 videos during the month of May? comScore released a video matrix today about online user-ship of services like YouTube, Hulu, and more. The stats show that there are 183 millions users in the US that watch internet video. Setting a new record, the average YouTube user watched 101.2 videos during the month of May and 14.6 billion total views.
This demonstrates the opportunities that are available online by getting involved in video marketing, demos, tutorials, recorded webinars, and other ways to post information online.Details
Search Engine Optimization (SEO) is one of the big buzz words in internet marketing, but the truth is that SEO is only one component of creating a successful web presence. Yes, search engines like Google are the most common tool that people use to try to find a business and showing up on the front page of organic searches is very important. Does this mean that you should spend your entire marketing budget, time, and energy toward SEO? NOOOOO! Here is why…
There are multiple resources available on the internet to drive users to your website. Social networking sites are now becoming very mature and offer even more capabilities than their early years.Details
As new technologies emerge, older advertising methods begin to become obsolete. Direct mailing and print advertising has lost ground to email marketing and online advertising. In the print industry, traditional hand painted advertisements as seen in this documentary Up There, have been taken over by vinyl graphics that can easily be produced and implemented at…Details
It is incredibly important to provide valuable information to your customers and prospects. Demonstrate that you are an expert in your industry and teach people how to talk-the-talk and walk-the-walk when it comes to your products and services. Oh yea… and do it for FREE.
What are the benefits of providing free information?
To start, you need to give your customers a reason to listen to you when you make a recommendation for why they should buy your product or service. Demonstrating the do’s and don’ts, things to be aware of in competitors, etc. are great information for clients that don’t have your industry knowledge. This is a way of building trust.
Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places
Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a flat fee of $25 per month. You can add a sponsored link to your listing via Google Places. The listing appears on Google Maps searches as well as some organic searches that display map results. The intention of this new sponsored link is to give users another link to click on your business.Details
June 8, 2010 – San Diego, CA – Crown Point Design (CPD) is happy to announce the launch of their new website – www.crownpointdesigns.com. The design is intended to provide information on our services including website design, internet marketing, corporate branding, web hosting, logo design, SEO, email marketing, and more. An extensive client portfolio showcases some recent website projects.
A large effort in the new design is to demonstrate how to tie together social media with corporate branding.Details
BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where they are publicizing their efforts to respond as quickly as possible to the oil spill they caused over 50 days ago.
Sponsored search is also known as Pay Per Click Advertising (PPC) or Cost Per Click (CPC) because you only pay when your ad is clicked on, not when it appears. Therefore, if you click on the link to BP’s sponsored ad for the term “oil spill” they will be charged for your click.Details
There are many things to think about before designing a new website. This short video by CPD Designer, Scott Farquharson, addresses three main areas that need to be defined before diving into the design process. Answering these three topics will make the design process a lot easier when it comes to design, navigation, page layout,…Details