As new technologies emerge, older advertising methods begin to become obsolete. Direct mailing and print advertising has lost ground to email marketing and online advertising. In the print industry, traditional hand painted advertisements as seen in this documentary Up There, have been taken over by vinyl graphics that can easily be produced and implemented at a fraction of the cost. But as this documentary will demonstrate, there is still a movement of old-school artists that are keeping alive what was once a booming industry and clearly their passion.

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