Several months ago Google announced the discontinuation of Wave. This was a product that the entire tech world buzzing (no pun intended for Google Buzz users). As I think back to two years ago when there was so much anticipation I have to admit that I too was incredibly anxious to get my hands on the product and be part of its growth. As an early adopter I was part of the first alpha release to select developers to test the product. At the time, there were still several bugs and design flaws that need to be worked out, but I saw the general direction the revolutionary email application was headed. As I step back and analyze the reason for its failure to be adopted by users, here is what I came up with:Details
Having a presence in social media websites like Facebook, Twitter, Yelp, and Youtube is critical to your web presence. Linking these together with your own website is an important way to tie together your online marketing efforts. You should think of your website as your central marketing tool. All online and offline campaigns should drive users to your website. For example – blog articles should link directly to your site, tweets should provide a link for more information, and print ads should have your URL listed. These are some of the ways to use your website as a central marketing tool.Details
The appeal for businesses to expand their target market by creating an ecommerce website may sound much easier than it really is. Many small business owners in San Diego and other cities think that creating an e-commerce website is easy and requires little overhead. The truth is it can be, but how successful will you be with a store that has no marketing backbone? Here are five ways that your ecommerce website can achieve success.Details
It is important to change the design of your logo, website, and other marketing materials periodically. Just because you have had the same logo, color scheme, and templates for years doesn’t mean they need to stay that way. Here is a great video that was posted by CNN about the transformation of many well known brands over time. These recognizable logos have transformed over the years to appeal to the modern day target market that they seek.Details
The popularity that Amazon developed with the Kindle and Apple has reinvented in the IPad has taken notice by Google, Microsoft, and Blackberry amongst others. In 2011 websites need to prepare for increased viewership on the mobile operating systems that tablets run on. We project that 2011 will be known as the year of the tablet. The competition will get competitive, the prices will come down, and the apps will continue to be developed.Details
With all the marketing and tactics that are used in search engine optimization, it is sometimes helpful to pause and think like a search engine. What is the goal of a search engine? To put it simply, they are trying to provide you with the information you are looking for based on your search. Search engines get smarter and smarter and even over the past 5 years, 3 years, or even 1 year, you can see significant improvement in the sophistication of Google and others.
Have you ever read the mission statement of Google?Details
If you live in the San Diego area you may have seen an awesome mural on the side of Horten Plaza in downtown shown here. It is actually an exhibit by the Contemporary Art Museum (which I highly recommend). The mural was done by two Brazilian twin brothers that have been featured around the world for their…Details
It is time to start thanking customers, partners, and vendors that you work with for another great year. CPD can help create email templates and holiday cards that are custom to your brand and target audience. Contact us by calling (858) 352-6292 or email firstname.lastname@example.org.
This Month Our Specials Include:
1) $30 Off on Holiday Email Templates
2) 10% Savings on Holiday Card Design
As we enter the holiday season it is always a good time to help others in need through charitable giving. In that regard, I want to introduce a non-profit organization that we have fallen in love with and are helping spread awareness for. The organization is called the World Bicycle Relief (WBR). In essence, the WBR…Details
In our continued effort to provide a gallery of tutorials for WordPress users, we would like to share the tips around adding images and video to your blog posts. Adding images and video can help enhance the design and appeal of your content. Static content heavy sites are often ignored even if the content is…Details