CPD Launches New Website

June 8, 2010 – San Diego, CA – Crown Point Design (CPD) is happy to announce the launch of their new website – www.crownpointdesigns.com. The design is intended to provide information on our services including website design, internet marketing, corporate branding, web hosting, logo design, SEO, email marketing, and more. An extensive client portfolio showcases some recent website projects.
A large effort in the new design is to demonstrate how to tie together social media with corporate branding.

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BP Buying Top Google Keywords for “Oil Spill”

BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where they are publicizing their efforts to respond as quickly as possible to the oil spill they caused over 50 days ago.
Sponsored search is also known as Pay Per Click Advertising (PPC) or Cost Per Click (CPC) because you only pay when your ad is clicked on, not when it appears. Therefore, if you click on the link to BP’s sponsored ad for the term “oil spill” they will be charged for your click.

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Apple messing with the wrong company: Adobe

Yesterday’s exciting release of Adobe CS5 included new features that allow users to build programs in Flash and then convert the software into IPhone Apps which can then be sold in the IPhone Apps Store.  This technology is one of many improvements Adobe has made in the effort to allow designers to develop applications without writing code.
Prior to the major release made by Adobe, Apple made a change to their developer agreement (Clause 3.3.1) that only allows applications that are built in Apple’s approved programming languages – Object C and C++. This clause is directly geared toward programs that are developed in Flash and the new technology that Adobe has worked hard to release.

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Sponsored Search Tips: Branding vs. Direct Response

When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response.
Branding:
Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness” of your products or services. Branding is a crucial piece of marketing. Everyone wants Buy Now sales in their business, but utilizing a branding method to provide information on a product or service is sometimes even more useful as people are not always in a buying state when browsing the web.

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CPD Product Review: Color Cop

Have you been stuck in the situation of trying to determine what the exact RGB or PMS color of an image is? Website designers and graphic designers know the importance of color when it comes to branded images such as logos. It is important to stay consistent. Color Cop is a program that runs from your desktop or laptop and can identify any on screen color.
The tool couldn’t be easier to use. You simply grab the eye dropper icon and drag it across the screen to the exact pixel of color that you are trying to identify. Color Cop then displays the hexadecimal RGB color. You can then use the color chart interface to change the color within the Adobe CS like color wheel.

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