Managing Sponsored Search Campaigns

Are you spending money in sponsored search? Adwords is Google’s product for managing sponsored search campaigns through pay per click advertising (PPC). If so, Adwords campaigns need to be nurtured and have a daily focus in order to achieve top results. When managing a budget in Adwords, it is important to test various campaigns and settings. Here are a few tips to help improve the success of your online sponsored search campaigns:

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Customer Spotlight – Importance of User Experience

We recently completed a makeover for our good friends in Celebration, FL for The Spas at Celebration. The challenge of this project was to create a unique website that represented two locations that offer similar services and common specials and events. The spas are known as The Spa at Mirasol & The Spa at Front Street.

The importance of user experience can’t be stressed enough. People should be able to navigate a website quickly and easily.

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5 Stock Photography Sites To Consider For Design

There are many stock photography sites out on the web and it has always been a challenge to determine which one to use. Web designers and graphic designers like share the challenge of searching for that perfect photo for their vision. Sometimes there is more time spent scrolling through stock photography online than is actually spent coding a website or laying out a template (not kidding). Here are a few sites to consider during your next photo-hunt.

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Inspiring Video: Lets Colour

Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour. Read more about the Let’s Colour project here:  http://www.letscolourproject.com/blog

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How To Effectively Use PowerPoint

Have you every struggled at getting the audiences attention when giving a presentation? PowerPoint is a presentation tool that has been widely used for over a decade, but still people struggle to use it effectively. This video gives some great tips on giving a presentation that will engage your audience. During your next presentation you will be sure to use some of these tips to create a better presentation.

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Email Marketing :: Importance Of The Subject Line

When you open your email in the morning you are likely inundated with emails and have to cut the list down by deleting junk, reading things that are important, and saving things that you might be interested in. When it comes to newsletters and other email drip campaigns, you want to be one of the emails that is saved to take a closer look at when the time is right. So how do people judge whether it should be saved or tossed? A lot of that has to do with how intriguing the subject line of the email is.

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