Email Marketing :: Importance Of The Subject Line

Email Subject LineWhen you open your email in the morning you are likely inundated with emails and have to cut the list down by deleting junk, reading things that are important, and saving things that you might be interested in. When it comes to newsletters and other email drip campaigns, you want to be one of the emails that is saved to take a closer look at when the time is right. So how do people judge whether it should be saved or tossed? A lot of that has to do with how intriguing the subject line of the email is.

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The Power of WordPress

San Diego WordPress DesignersCreating a powerful website for small businesses that are working with a budget is always a challenge. It would be great to have all the bells and whistles of larger corporate sites that are built using one of many content management systems (CMS) on the market. Unfortunately time, resources, and money get in the way. In steps WordPress.

WordPress is an open source content management tool that is one of the most widely used web software’s in the world.

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Using Clean Code in Website Design

Importance of Clean HTML CodeAlthough the world wide web has become very sophisticated over the years, there are still issues with websites that are built using ‘sloppy code’. All web pages produce HTML that is translated by your web browser (IE, Firefox, Chrome, Safari, etc.). Web pages that produce HTML errors may produce issues for users who are viewing the site. Furthermore, certain browsers may interpret the code one way while others see it differently.

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Improvements Made To Google Images Search

Update to Google Image Search ResultsYesterday Google started rolling out its improvements to Google Images which now allows up to 1,000 images to be displayed in a single search page. This new website technology is called ‘infinite scroll’ which allows for fewer clicks and a faster ability to find the image you are looking for.

When scrolling over any image, a preview box pops up with detail about the size, name, and URL link to the image. Having this information only visible when scrolling over the image allows them to be grouped closely together so you can get a much bigger overview of what is available based on your search query.

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Email Marketing Discussion :: Video

Email Marketing DiscussionThere are common questions that come up around being successful with Email Marketing and CPD owners Scott Farquharson and Christopher Vassallo address some of those in this discussion. E-mail Marketing is incredibly important in today’s online marketing strategies and the value cannot be overlooked. There are several best practices that should be considered when executing a successful email marketing plan and this video does a great job of pointing them out.

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