Using Text / Copy to Get Visitors to Take the Right Actions

Did you know that picking the right single word or simple phrase in your website’s copy/text can increase conversions by more than 100%? Here’s a list  words broken down by application that are proven to boost visitor actions (check out the original article by Buffer, definitely worth the read). The 5 most persuasive words in the English language…

Shopify Burst - Free stock images for personal and commercial use

Shopify Launches Burst, a Free Stock Photos Site for Entrepeneurs

Free is almost always a good thing and Shopify’s brand new site, Burst is no exception.  It offers great looking, free stock images, curated collections and even a “business idea” area for the “itchy” entrepreneur. While we always encourage our clients to use custom, professional photography where possible, there are a growing number of great resources out…

New E-Commerce Website Launch For Local Apparel Company

Crown Point Design is happy to announce the launch of a project we have been working hard on this year, ABG. The site sells USA made T-Shirts and Apparel.
The website was custom designed and developed using WordPress & WooCommerce to meet the specific needs of ABG, including a custom Instagram feed for their blog section. The payment solutions we have implemented include checkout by PayPal for a smooth, easy to manage user and admin experience.

The Kaizen Project

CPD Announces Program For Non-Profits To Receive a Free Website & Year Of Support

Crown Point Design is committed to giving back to our community. That’s why we’ve created the Kaizen Project, a program to help deserving non-profits deliver their mission through website design, graphics, and Internet marketing, all provided free of cost for one full year. “Kaizen” means improvement or change for the better, and refers to the…

Understanding Browser Caching

Understanding Page CachingA problem that seems to come up again and again as web designers is when users have caching issues. Very often I will make a web update, email the client that the change has been made, and then receive a phone call from the client telling me that they do not see the change. Well, in most cases this is due to a caching issue on their local computer. The simple fix is usually by telling them to hit CTRL + F5 to refresh the page cache (COMMAND + F5 on a MAC). This does not always work however as some people are behind proxy servers, some browsers do not refresh flash objects very well, and a myriad of other issues.