It is important to change the design of your logo, website, and other marketing materials periodically. Just because you have had the same logo, color scheme, and templates for years doesn’t mean they need to stay that way. Here is a great video that was posted by CNN about the transformation of many well known brands over time. These recognizable logos have transformed over the years to appeal to the modern day target market that they seek.
When should you change your logo and other branding? According to Marketing M.O. a good time to change your brand is during a repositioning or launch of a new major product line.
Don’t be afraid to take on a new look for your logo, website, and more.