After a commercial have you ever heard people say something like “well that was a dumb ad” and then the entire room breaks into a discussion about the product? If that is the case then the marketing team did their job. The goal of an advertisement, whether it be television, print, or online, is to get you thinking about their product or service. The more you think about it, then the next time you are in a buying mode that brand name will be attractive to you.
With that said there were some commercials during yesterday’s Super Bowl that drew more attention than others. America saw Joan Rivers become a GoDaddy Girl, Bieber and Ozzie talk about 6G, and GroupOn tackle the issues in Tibet. Whether the attention was good or not is up to you to decide.
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