Using Text / Copy to Get Visitors to Take the Right Actions

Did you know that picking the right single word or simple phrase in your website’s copy/text can increase conversions by more than 100%? Here’s a list  words broken down by application that are proven to boost visitor actions (check out the original article by Buffer, definitely worth the read). The 5 most persuasive words in the English language…

cpd-responsive-design

Google To Penalize Non Mobile Friendly Sites

For the majority of companies we’ve worked with, having their website show up in search results is an important priority. It’s rare that we encounter an organization that doesn’t care about being found with an appropriate Google search. If search result placement is at all important to you, we want you to be aware of a change that Google is making to their search algorithm.

Are Web Directories Still Worth It?

Important Directories to be listedI have had a lot of questions lately about whether submitting to online directories is still worth the effort to improve your web traffic? The buzz has certainly died down over the past couple of years about the importance of directory listings. However, having a presence in industry related directories is still worth the effort. As a member of my San Diego SEO group stated, the trend has been towards relevance. So gone are the days of submitting to a dozen random directories, instead pick niche dorectories that are relevant to your industry.

The big recognizable directories are still

5 Tips To Better SEO

Search Engine Optimization is a constantly changing topic, but some things remain the same like making your content easy to read for users and search engines alike. This tutorial looks at 5 on-page SEO techniques that will help search engines like Google to better understand the content of your website. It should be noted that…

Thinking Like A Search Engine

Thinking like Google for SEOWith all the marketing and tactics that are used in search engine optimization, it is sometimes helpful to pause and think like a search engine. What is the goal of a search engine? To put it simply, they are trying to provide you with the information you are looking for based on your search. Search engines get smarter and smarter and even over the past 5 years, 3 years, or even 1 year, you can see significant improvement in the sophistication of Google and others.

Have you ever read the mission statement of Google?

SEO – Only 1 Component of Internet Marketing Success

Search Engine Optimization (SEO) is one of the big buzz words in internet marketing, but the truth is that SEO is only one component of creating a successful web presence. Yes, search engines like Google are the most common tool that people use to try to find a business and showing up on the front page of organic searches is very important. Does this mean that you should spend your entire marketing budget, time, and energy toward SEO? NOOOOO! Here is why…

There are multiple resources available on the internet to drive users to your website. Social networking sites are now becoming very mature and offer even more capabilities than their early years.