Pepsi will not be running ads during the Super Bowl for the first time in 23 years. Instead, the company plans to focus their marketing efforts in online ads. The company spent $15 million in Super Bowl ads last year on Pepsi alone (they also own Gatorade, Frito-Lay, Cheetos, etc.). If a company with a…
DetailsHere is a great gift idea if you are searching during the holiday season – Toms Shoes. Founded by Blake Mycoskie, Toms Shoes is a for profit company. Their business model is very simple: For every pair of shoes you buy, they give a pair away to a child in need around the world. This…
DetailsCrown Point Design was recently recognized by Google as a favorite location on Google Maps. We received a letter from Google that included a 5×7 decal that is meant to be placed in your storefront window. On the decal there is a unique 1×1 inch bar code that can be scanned by a Smartphone by…
DetailsIn a recent study by eMarketer, the most popular and rapidly adopted personal technology in the world is mobile devices. There are an estimated 4.6 billion subscribes worldwide who account for nearly 70 percent of the world’s population. Of the top countries include the US, Brazil, Russia, India, and China and this industry has seen…
DetailsGoogle has recently rolled out new functionality in Google Maps to help find homes for sale. According to a post on the Google Australia Blog, “Some of us have been working on a particularly interesting project that combines Google Maps and search technology – we’ve been trying to work out if your search query in…
DetailsThe way the internet is being used around the world is about to change with the announcement that non-Latin domain names have been approved and fast-tracked for early-mid 2010. Internet Corporation for Assigned Names and Numbers (ICANN), is the governing body behind domain names, internet protocol addresses, and many other aspects of the Net. ICANN…
DetailsMany people are not aware that different web browsers may display your website differently if it is not properly coded in the back end. Internet Explorer (IE), Mozilla Firefox, Safari, and Google Chrome are some of the top browsers in terms of market share (96.9% of the market in Sept. 09 according to w3schools.com). The…
DetailsA Favorites Icon, also known as a favicon, is an often overlooked branding tool that every website should have. It is displayed differently by each browser, but in most cases is shown to the left of the URL or opened Tab. It also always appears in the Favorites Folder or Bookmarks, so people can easily…
DetailsMany small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates…
DetailsWhile recently shopping for a new HD LCD Television I was shocked to learn how far the technology has come. Most of the new high end televisions are now providing Ethernet connections to access the Internet. This has allowed TVs to add online widgets for live weather, local news, traffic updates, sports scores, and much…
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