Email Marketing :: Importance Of The Subject Line

Email Subject LineWhen you open your email in the morning you are likely inundated with emails and have to cut the list down by deleting junk, reading things that are important, and saving things that you might be interested in. When it comes to newsletters and other email drip campaigns, you want to be one of the emails that is saved to take a closer look at when the time is right. So how do people judge whether it should be saved or tossed? A lot of that has to do with how intriguing the subject line of the email is.

Tips for Successful Email Marketing

Email Marketing SuccessMost people who fire up their computer in the morning first check their email account(s). It is common to quickly hit the delete key on what looks like junk and only stop on those emails that catch your eye. Here are a few tips on how to make your emails stand out and get users attention.

A Catchy Title
In most cases, the title is the only thing people will read when it comes to deciding whether to hit delete or open an email. The key to creating a successful title is to keep is short and to the point. Long titles are more likely to be ignored and deleted compared to short, direct, and if possibly catchy email titles.

SEO – Only 1 Component of Internet Marketing Success

Search Engine Optimization (SEO) is one of the big buzz words in internet marketing, but the truth is that SEO is only one component of creating a successful web presence. Yes, search engines like Google are the most common tool that people use to try to find a business and showing up on the front page of organic searches is very important. Does this mean that you should spend your entire marketing budget, time, and energy toward SEO? NOOOOO! Here is why…

There are multiple resources available on the internet to drive users to your website. Social networking sites are now becoming very mature and offer even more capabilities than their early years.

Provide Valuable Information for FREE

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It is incredibly important to provide valuable information to your customers and prospects. Demonstrate that you are an expert in your industry and teach people how to talk-the-talk and walk-the-walk when it comes to your products and services. Oh yea… and do it for FREE.

What are the benefits of providing free information?
To start, you need to give your customers a reason to listen to you when you make a recommendation for why they should buy your product or service. Demonstrating the do’s and don’ts, things to be aware of in competitors, etc. are great information for clients that don’t have your industry knowledge. This is a way of building trust.

Philanthropy Goes A Long Way In Marketing

tomsshoesHere is a great gift idea if you are searching during the holiday season – Toms Shoes. Founded by Blake Mycoskie, Toms Shoes is a for profit company. Their business model is very simple: For every pair of shoes you buy, they give a pair away to a child in need around the world. This business was launched in 2006 and has already turned a profit and demonstrated that their philanthropic business model is a success. The idea of the business is very simple and was started after Mycosckie vacationed in Argentina and recognized the need for kids who did not have shoes.

The marketing strategy for Toms is very different than any other clothing or shoe company. Because of the nature of the business which involves giving, Toms Shoes is marketed very well by word-of-mouth advertising.

Marketers need to start thinking like smartphones

mobil-usersIn a recent study by eMarketer, the most popular and rapidly adopted personal technology in the world is mobile devices. There are an estimated 4.6 billion subscribes worldwide who account for nearly 70 percent of the world’s population.  Of the top countries include the US, Brazil, Russia, India, and China and this industry has seen significant growth in every year of this decade.

Gartner, a leading market research provider, predicts that by 2013 nearly half of all worldwide mobile phones will be smart phones with the ability to access the internet.