Did you know that picking the right single word or simple phrase in your website’s copy/text can increase conversions by more than 100%? Here’s a list words broken down by application that are proven to boost visitor actions (check out the original article by Buffer, definitely worth the read).
The 5 most persuasive words in the English language
- You
- Free
- Because
- Instantly
- New
Use these in: words: Calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs
The 20 most influential words, via David Ogilvy
- Suddenly
- Now
- Announcing
- Introducing
- Improvement
- Amazing
- Sensational
- Remarkable
- Revolutionary
- Startling
- Miracle
- Magic
- Offer
- Quick
- Easy
- Wanted
- Challenge
- Compare
- Bargain
- Hurry
Use these in: Headlines, bullet points, subject lines
Exclusively exclusive phrases (12 special words/phrases)
- Members only
- Login required
- Class full
- Membership now closed
- Ask for an invitation
- Apply to be one of our beta testers
- Exclusive offers
- Become an insider
- Be one of the few
- Get it before everybody else
- Be the first to hear about it
- Only available to subscribers
Use these in: Signup forms, links, calls-to-action, subheads
Phrases to prompt action via implying scarcity (Only 9 words/phrases)
- Limited offer
- Supplies running out
- Get them while they last
- Sale ends soon
- Today only
- Only 10 available
- Only 3 left
- Only available here
- Double the offer in the next hour only
Use these in: Headings, promo copy
Proven power words (48 words/phrases)
- Improve
- Trust
- Immediately
- Discover
- Profit
- Learn
- Know
- Understand
- Powerful
- Best
- Win
- Hot Special
- More
- Bonus
- Exclusive
- Extra
- You
- Free
- Health
- Guarantee
- New
- Proven
- Safety
- Money
- Now
- Today
- Results
- Protect
- Help
- Easy
- Amazing
- Latest
- Extraordinary
- How to
- Worst
- Ultimate
- Hot
- First
- Big
- Anniversary
- Premiere
- Basic
- Complete
- Save
- Plus!
- Create
Use these in: Email subject lines, headlines, calls-to-action
Words and phrases to make readers feel safe and secure (28 authentic words/phrases)
- Anonymous
- Authentic
- Backed
- Best-selling
- Cancel Anytime
- Certified
- Endorsed
- Guaranteed
- Ironclad
- Lifetime
- Moneyback
- No Obligation
- No Questions Asked
- No Risk
- No Strings Attached
- Official
- Privacy
- Protected
- Proven
- Recession-proof
- Refund
- Research
- Results
- Secure
- Tested
- Try before You Buy
- Verify
- Unconditional
Use these in: Payment forms, signup forms, testimonials
Cause-and-effect conveyors (10 words/phrases)
- Accordingly
- As a result
- Because
- Caused by
- Consequently
- Due to
- For this reason
- Since
- Therefore
- Thus
Use these in: Closing paragraphs, transitions
Prompt readers to join a community (3 words/phrases)
- Join
- Become a member
- Come along
Use these in: words: Email signups, trial offers, in-app messaging
For social / shareable content (9 words/phrases)
- Secret
- Tell us
- Inspires
- Take
- Help
- Promote
- Increase
- Create
- Discover
Use these in: Social media updates
