Apple. Twitter. Nike. McDonald’s.
What did you picture when you read those words? Did it look something like this?
I’d be willing to bet it took almost no time at all for the name of the company to pop into your head (and sometimes the slogan, too!). Humans have the ability to recognize, process, and respond to visual cues within seconds. These reactions directly impact our engagement and decision making.
Your logo is your brand’s visual identity. You don’t have to be a marketing expert to know that colors, fonts, images, and style are a huge part of the success of your business brand. Logos help clients remember your brand, recognize it across a variety of advertising platforms, and decorate your products and marketing materials. People can even get emotionally attached to your logo (remember when Google decided to change their logo?). In order to make a logo that resonates with your customers, you must have a professionally researched and designed logo.
So, now that I’ve made you nervous about designing your logo (after all, you don’t want to end up on a list like this), how DO you make a great logo? Here are some simple things you can do to make sure your logo is headed in the right direction:
There! Not so bad, right?
If you are feeling a bit overwhelmed, try reaching out to a branding firm or graphic designer. They can help take your drafts and mood board from vision to a polished reality while helping avoid potential pitfalls that can hurt your brand (and/or wallet) in the long run. Not ready to take the plunge, check out this post on a logo identification game for some inspiration