How to Create an FAQ page

Create an FAQ pageA great way to provide valuable content for your website is to create a Frequently Asked Questions (FAQ) page that provides answers to the most popular questions that your customers have. An FAQ page can be one of the top ranking pages in your site traffic. Additionally, FAQ pages can receive great ranking to common search engine queries relative to your Q & A.

To create an FAQ page, you first need to determine what the top 10-20 most frequently asked questions about your business.

Provide Valuable Information for FREE

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It is incredibly important to provide valuable information to your customers and prospects. Demonstrate that you are an expert in your industry and teach people how to talk-the-talk and walk-the-walk when it comes to your products and services. Oh yea… and do it for FREE.

What are the benefits of providing free information?
To start, you need to give your customers a reason to listen to you when you make a recommendation for why they should buy your product or service. Demonstrating the do’s and don’ts, things to be aware of in competitors, etc. are great information for clients that don’t have your industry knowledge. This is a way of building trust.

Improve Google Places Listing With Sponsored Tag

Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places

Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a flat fee of $25 per month. You can add a sponsored link to your listing via Google Places. The listing appears on Google Maps searches as well as some organic searches that display map results. The intention of this new sponsored link is to give users another link to click on your business.

You Don’t Need SEO You Need Internet Marketing

Internet Marketing StrategyMany small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates many aspects of web related marketing.

If you have a new website launched on a new domain and you are in a competitive industry, it is going to take a long time to gain competitive search rankings. Likewise if your website is small (5-15 pages) and is rarely updated with fresh content, you are going to have a hard time gaining results overnight.