Did you know that picking the right single word or simple phrase in your website’s copy/text can increase conversions by more than 100%? Here’s a list words broken down by application that are proven to boost visitor actions (check out the original article by Buffer, definitely worth the read). The 5 most persuasive words in the English language…
We’re excited to announce that Crown Point Design (CPD) has been selected as a San Diego Yelp Agency Partner and a Yelp Ads Certified Partner. For our customers, this means we’re recognized by Yelp as a top agency and have more robust tools available to support and manage Yelp Ads campaigns for all of our clients…
Free is almost always a good thing and Shopify’s brand new site, Burst is no exception. It offers great looking, free stock images, curated collections and even a “business idea” area for the “itchy” entrepreneur. While we always encourage our clients to use custom, professional photography where possible, there are a growing number of great resources out…
How is the traffic on your website? Getting lots of pageviews each month?
Want to reduce the amount of people who visit your website and interact with you?
Are people leaving positive reviews and feedback about your site and you want to put a stop to that?
Your logo is your brand’s visual identity. You don’t have to be a marketing expert to know that colors, fonts, images, and style are a huge part of the success of your business brand. Logos help clients remember your brand, recognize it across a variety of advertising platforms, and decorate your products and marketing materials.
For the majority of companies we’ve worked with, having their website show up in search results is an important priority. It’s rare that we encounter an organization that doesn’t care about being found with an appropriate Google search. If search result placement is at all important to you, we want you to be aware of a change that Google is making to their search algorithm.
At Crown Point Design, we highly recommend Google Analytics be installed on your website. Google recently announced that they have updated several areas of their free service including user interface enhancements, real-time reporting, flow visualization, multi-channel funnels, and mobile reporting. These enhancements help organizations to further analyze their online performance and return on investments. CPD…
In this video, Yelp explains in a nutshell how their service works and how reviews are filtered for a business listing. The overall goal of Yelp’s reviews are to keep out spam and un-trusted comments. Let’s be honest, not all reviews that people post are genuine and reflect the unbiased opinion of a business. This video does…
Over the past year, we have seen a lot of San Diego based businesses increase their web traffic through Yelp. Businesses that can gain positive Yelp reviews from active users will see an increase in their business. The question is, are you a Yelper? If not, you should be. One of the great changes that…
It is scary to think about the online footprint we leave and the ability that both companies and individuals can access. Purchase behavior, search queries, click behavior, and more. As an internet marketing firm in San Diego, we recommend, install, and analyze web metrics tools like Google Analytics to understand how websites are performing. The…