Thinking Like A Search Engine

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Thinking like Google for SEOWith all the marketing and tactics that are used in search engine optimization, it is sometimes helpful to pause and think like a search engine. What is the goal of a search engine? To put it simply, they are trying to provide you with the information you are looking for based on your search. Search engines get smarter and smarter and even over the past 5 years, 3 years, or even 1 year, you can see significant improvement in the sophistication of Google and others.

Have you ever read the mission statement of Google?

SEO – Only 1 Component of Internet Marketing Success

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Search Engine Optimization (SEO) is one of the big buzz words in internet marketing, but the truth is that SEO is only one component of creating a successful web presence. Yes, search engines like Google are the most common tool that people use to try to find a business and showing up on the front page of organic searches is very important. Does this mean that you should spend your entire marketing budget, time, and energy toward SEO? NOOOOO! Here is why…

There are multiple resources available on the internet to drive users to your website. Social networking sites are now becoming very mature and offer even more capabilities than their early years.

You Don’t Need SEO You Need Internet Marketing

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Internet Marketing StrategyMany small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates many aspects of web related marketing.

If you have a new website launched on a new domain and you are in a competitive industry, it is going to take a long time to gain competitive search rankings. Likewise if your website is small (5-15 pages) and is rarely updated with fresh content, you are going to have a hard time gaining results overnight.

sitemap.html Vs. Sitemap.xml

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There are two types of sitemaps that you can create to help search engines crawl your website. The first is an HTML file labeled sitemap.html. This file provides the links to all the pages within your website in a simple list fashion and usually categorized. They HTML file helps search engines figure out how all the pages on your site are linked together so that it does not miss anything as it crawls your site. This is also helpful to users who may be looking for a page in a paticular category or section of your website. The sitemap.html file should be linked from the most important areas of your website (usually the home page).

Using Video to Improve your SEO

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Google recently announced its plans to discontinue the services of Google Video. This comes as no surprise to many as rumors have gone around for a while about Google’s plans to increase the use and relevance of YouTube videos.

YouTube
YouTube

Google purchased YouTube in Oct. of 2006 for a lofty $1.65 billion. YouTube is still seeing daily video uploads in record quantities. So how can utilizing YouTube video help your SEO?