Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a…
BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where…
Create and Verify your Google Profile before the official launch of GoogleMe . You can use it as an OpenID, pull Flickr, Twitter, Buzz, Picasa and more!
When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response. Branding: Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness”…
Pepsi will not be running ads during the Super Bowl for the first time in 23 years. Instead, the company plans to focus their marketing efforts in online ads. The company spent $15 million in Super Bowl ads last year on Pepsi alone (they also own Gatorade, Frito-Lay, Cheetos, etc.). If a company with a…
Many small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates…
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