Thinking Like A Search Engine

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Thinking like Google for SEOWith all the marketing and tactics that are used in search engine optimization, it is sometimes helpful to pause and think like a search engine. What is the goal of a search engine? To put it simply, they are trying to provide you with the information you are looking for based on your search. Search engines get smarter and smarter and even over the past 5 years, 3 years, or even 1 year, you can see significant improvement in the sophistication of Google and others.

Have you ever read the mission statement of Google?

Bing Helps find the Lowest Costs for Airfare

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Bing Price PredictorThe new search engine by Microsoft, Bing.com, offers a great tool for travelers looking for low prices on flights. The tool combines two methods for users to find the best deal:

1)      Airfare deals – The tool searches all flights from the major carriers and provides them in order from the lowest cost. The intuitive search tool allows you to specify your travel times and specific needs. This is similar to other flight searching sites like Kayak, Orbitz, and Priceline.