A great way to provide valuable content for your website is to create a Frequently Asked Questions (FAQ) page that provides answers to the most popular questions that your customers have. An FAQ page can be one of the top ranking pages in your site traffic. Additionally, FAQ pages can receive great ranking to common search engine queries relative to your Q & A.
To create an FAQ page, you first need to determine what the top 10-20 most frequently asked questions about your business. The key is to make the questions very simple and generic. Polling some of your current customers and recording what they ask on a regular basis is another way to determine the most common questions.
Important questions that you will want to answer for your customers in the FAQ include things like defining the terms that are relative to your business. For example:
Q: What is internet marketing?
A: Internet Marketing is the marketing of products and services over the internet including things like websites, blogs, email marketing, paid advertising, search engine marketing, and video marketing.
As you can see in the example above. the question is very simple… as users scroll through the questions in the FAQ it should be very easy for them to decide whether it is important to them. Short questions allow them to find what they are looking for faster and easier.
After your FAQ page is created, it is important to give it the proper placement in your site structure and navigation. One of the most common places is in the top or side navigation on your website, but it also can be linked in the ‘About’ section of your site. If there are specific FAQ pages for various products or services, than it should be linked from the corresponding produce page.
If your FAQ section will be more than 20 or so questions than it is recommended that they are separated in sub-categories and divided into several pages. It is also a good idea to incorporate a search feature so that specific questions can be easier to find.
For more information on designing FAQ pages for your website, please contact CPD.
