Views and clicks translate to dollars and cents in the online business environment these days.
Let our experience help guide your growth; available 24/7 reputation management, ad optimization, traffic analysis, goal planning/implementation just to get things rolling. We know every business is unique, so we would love to hear more about your situation to see if we might be a good fit.
Successful Internet Marketing strategies require a wide variety of best practices, creativity, and continued effort. Crown Point Design understands the challenges in creating a web presence as well as the opportunities available to businesses willing to invest in online marketing. Our team is ready to help you develop an online footprint that will drive web traffic and help grow your business.
Internet Marketing gives you the ability to communicate with the world and makes it easier for customers to find your products or services.
An online strategy involves both online and offline components that uses your website as a central marketing tool for driving traffic. From a collection of identified resources around the web, CPD will drive targeted traffic.
Sponsored search, also known as Pay-per-click advertising (PPC) or cost per click (CPC), is the most results oriented marketing medium available. Just as the name says, you pay for the clicks when the user comes to your site. You don’t pay anything for your ad to be shown.
Most prominently, PPC ads are shown on search engines (often labeled as sponsored results). PPC allows you to market your business to the very people searching for your product or service while in a buying mode. With pay per click advertising, you can reach a worldwide audience or you can geographically target your marketing to individual cities, towns, and other demographics.
We work with you to develop a successful pay per click advertising strategy, a plan for optimal search engine presence, and a website filled with effective content and functionality. The final product is a web presence that reaches and engages your target audience, converts users into leads, and leads into customers.
Search Engine Optimization (SEO) is a beneficial aspect of an overall internet marketing strategy in order to increase the targeted traffic to your website. Organic searches, or un-paid advertisements in major search engines like Google and Yahoo have become a science. Since most of the search engines change their relevancy algorithms very frequently, it is essential to monitor your organic results and use ethical best practices to stay in top positions.
The best advice that we can give on SEO is to constantly look for ways to improve and to be patient. Improved results do not happen over night. Over time search engines will crawl your site and recognize your investment in SEO.
Email Marketing is one of several tools that can help you stay in front of your customers and drive traffic to your website. While email marketing can sound like a relatively easy task, the execution is critical to being successful. Things to consider include design, content, subject line, call to action, outgoing mail servers, open rate, and more.
Crown Point Design has partnered with the biggest and best email provider on the market, Constant Contact. With a unique approach to sending emails to avoid blacklists and spam, Constant Contact has the highest delivery rate of any email marekting program on the market. Relatively low costs to managing an account allows you to send as many emails as you want on a monthly basis. Costs are broken down into the size of your email database.
Getting started is easy with the help of CPD’s email starter plan that gets your account up and running and capturing addresses directly from your website to your email database.CPD will help you succeed with Email Marketing. Through our partnership with Constant Contact, we can offer you the industry’s leading email marketing tool. Thanks to its ease of use and flexibility, your email marketing program will be up and running in no time at all — driving revenue, referrals, and repeat business.
