The Scenario

You’ve worked hard to design a new website layout that provides site visitors with engaging information and clear navigation. With each element in place, your new website design should provide ease-of-use and enhance your organization’s brand. But have you considered how this design would look on a tablet, e-reader, smartphone or other mobile device? These varying device resolutions are where responsive website design becomes very important.

Web Traffic by Device as of January 2015:

Desktops & Laptops 58%
Mobile Phones 27%
Tablets 15%

While office desktop PCs are still common, web browsing on tablets and mobile phones is on the rise. Many people browse the web on an iPad, Kindle, or smartphone. Therefore, if you don’t have a responsive, mobile-friendly website, you risk losing valuable traffic.

The Solution

A responsive website automatically adapts to the screen size of the device. When the website is viewed on different devices, the layout and website elements adjust to the fit of the screen. Here’s a good example of how a responsive website would look from a desktop browser, a tablet, and a smartphone:

responsive-website-design-and-development

And yet, these images are not three different websites. This example is one website that has the necessary HTML and CSS code to automatically adjust based on device screen resolution size.

Responsive Website Advantages

Keeping your organization up-to-date with technological advances is only one benefit of building a responsive website. A responsive website eliminates the need for separate website versions for desktop, tablet, and mobile phone layouts – so you end up saving money. Additionally, responsive websites are easy to maintain because they do not involve any server-side components.

From a search engine optimization (SEO) point of view, making your website responsive is beneficial because you’ll have just one URL. You won’t have to worry about some sites linking to your mobile website and some to the desktop version.

Additional responsive website benefits include:

  • Optimize user experience – Allow users to easily navigate the website and view content based on their screen resolutions (smartphone, tablet, laptop, desktop).
  • Save time and money – No need to have a separate mobile website, which then reduces costs and the amount of content you need to manage.
  • Improve search rankings – Major search engines look for websites that have responsive design as part of their search algorithms.