Improve Google Places Listing With Sponsored Tag

Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places

Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a flat fee of $25 per month. You can add a sponsored link to your listing via Google Places. The listing appears on Google Maps searches as well as some organic searches that display map results. The intention of this new sponsored link is to give users another link to click on your business.

BP Buying Top Google Keywords for “Oil Spill”

BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where they are publicizing their efforts to respond as quickly as possible to the oil spill they caused over 50 days ago.

Sponsored search is also known as Pay Per Click Advertising (PPC) or Cost Per Click (CPC) because you only pay when your ad is clicked on, not when it appears. Therefore, if you click on the link to BP’s sponsored ad for the term “oil spill” they will be charged for your click.

Sponsored Search Tips: Branding vs. Direct Response

When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response.

Branding:
Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness” of your products or services. Branding is a crucial piece of marketing. Everyone wants Buy Now sales in their business, but utilizing a branding method to provide information on a product or service is sometimes even more useful as people are not always in a buying state when browsing the web.