You Don’t Need SEO You Need Internet Marketing

Internet Marketing StrategyMany small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates many aspects of web related marketing.

If you have a new website launched on a new domain and you are in a competitive industry, it is going to take a long time to gain competitive search rankings. Likewise if your website is small (5-15 pages) and is rarely updated with fresh content, you are going to have a hard time gaining results overnight.

The Facebook Model of Success

The internet is currently flooded with articles, blog posts, and tweets about social networking. You have to be living in a 3rd world country to have not heard of MySpace, Twitter, LinkedIn, and on and on… The buzz of internet marketing has caught on faster than anyone would have predicted. The question we now ask is will this hype last or is it just a fad? Let’s take a look at the founding father of the social networking scene and analyze their success. We are talking of course about Facebook.

facebookHow it Started
Facebook was started with the intention of connecting college students from all areas to keep in touch with old friends. Members used to be exclusively college students based on whether their school allowed it. If we look back only a generation ago, people used to go off to college and not have contact with their old high school friends until coming back for thanksgiving, Christmas break, or summer vacation. Remember that it was a time when nobody had cell phones or email and communication was a lot different.