Marketers need to start thinking like smartphones

In a recent study by eMarketer, the most popular and rapidly adopted personal technology in the world is mobile devices. There are an estimated 4.6 billion subscribes worldwide who account for nearly 70 percent of the world’s population.  Of the top countries include the US, Brazil, Russia, India, and China and this industry has seen significant growth in every year of this decade.
Gartner, a leading market research provider, predicts that by 2013 nearly half of all worldwide mobile phones will be smart phones with the ability to access the internet.