Email Marketing :: Importance Of The Subject Line

Email Subject LineWhen you open your email in the morning you are likely inundated with emails and have to cut the list down by deleting junk, reading things that are important, and saving things that you might be interested in. When it comes to newsletters and other email drip campaigns, you want to be one of the emails that is saved to take a closer look at when the time is right. So how do people judge whether it should be saved or tossed? A lot of that has to do with how intriguing the subject line of the email is.

Email Marketing Discussion :: Video

Email Marketing DiscussionThere are common questions that come up around being successful with Email Marketing and CPD owners Scott Farquharson and Christopher Vassallo address some of those in this discussion. E-mail Marketing is incredibly important in today’s online marketing strategies and the value cannot be overlooked. There are several best practices that should be considered when executing a successful email marketing plan and this video does a great job of pointing them out.

Tips for Successful Email Marketing

Email Marketing SuccessMost people who fire up their computer in the morning first check their email account(s). It is common to quickly hit the delete key on what looks like junk and only stop on those emails that catch your eye. Here are a few tips on how to make your emails stand out and get users attention.

A Catchy Title
In most cases, the title is the only thing people will read when it comes to deciding whether to hit delete or open an email. The key to creating a successful title is to keep is short and to the point. Long titles are more likely to be ignored and deleted compared to short, direct, and if possibly catchy email titles.

Are You Ready For The Wave?

Google Wave Release

Google today released the beta version of their ground breaking web technology Google Wave to a closed group of 100,000 testers. The final test group will help Google locate the remaining bugs in the product before its highly anticipated release later this year.

Wave has been a highly talked about product ever since its announcement last May at Google I/O 2009. The ground breaking technology combines elements of e-mail, wiki, chat, blogs, and more into one robust communication platform. The Australian brothers who head up the project are the same developers that gave us the highly used Google Maps functionality.