Logos are the most important part of developing a brand. The top retail companies in the world all have highly recognizable brands with their target market and that is no mistake. Developing a logo is important and can last as long as the lifetime of your business.


CPD’s Strategy for developing logos involves:

  1. Brainstorming session to learn about the organization
  2. Concept generation based off the brainstorming session
  3. Revisions to the concepts based on feedback and surveying target market