Logos are the most important part of developing a brand. The top retail companies in the world all have highly recognizable brands with their target market and that is no mistake. Developing a logo is important and can last as long as the lifetime of your business.
CPD’s Strategy for developing logos involves:
- Brainstorming session to learn about the organization
- Concept generation based off the brainstorming session
- Revisions to the concepts based on feedback and surveying target market